Labubu: The Mischievous Icon Redefining Collectibles
In the evolving world of designer toys, few figures have made an impression quite like Labubu. Created by Hong Kong artist Kasing Lung in 2015, Labubu emerged as part of The Monsters series — inspired by Nordic folklore and brought to life through distinctive design. With its pointed ears, playful grin, and a balance of charm and mystery, Labubu quickly became a standout in global collectible culture.
A Cult Favourite, Now a Global Phenomenon
The turning point came in 2019, when Labubu partnered with leading Chinese brand Pop Mart. Their blind box concept introduced an element of surprise that collectors quickly embraced. What started as a niche interest evolved into a worldwide sensation.
By 2024, Pop Mart’s revenue had surpassed $1.8 billion, with plush toy sales rising over 1,200% — driven largely by adult collectors who value both artistry and rarity.
From Collectors to the Fashion World
Labubu’s influence now reaches beyond the world of designer toys. High-profile names including Rihanna, Dua Lipa, and Lisa of BLACKPINK have been seen with Labubu pieces, cementing its place in contemporary fashion and pop culture. As demand continues to grow, collectors are going as far as insuring their Labubu collections, highlighting both value and rarity.
Exceptional Design. Thoughtful Craftsmanship.
Every Labubu figure reflects a high level of design and production quality. Made from durable materials like PVC, polyester, and cotton, each edition is carefully finished with bold colours and precise detailing.
Take the Time to Chill edition — standing at 14.5 inches, it captures Labubu’s relaxed, whimsical side in a piece that feels as thoughtful as it is eye-catching.
